Baby Wipes for Private Label and Wholesale
Private label baby wet wipes on a 40–60 gsm spunlace sheet with a 99% water, fragrance-free liquid, in packs of 20 to 100, with baby dry wipes as a companion line.
Key takeaways
- Catalog specification: spunlace nonwoven at 40–60 gsm, a 99% water liquid, fragrance-free, 20–100 wipes per pack.
- Baby dry wipes in cotton or spunlace (15×20 or 20×20 cm, 50–200 per box or bag) can run in the same private label program.
- Pack artwork includes Do Not Flush wording; biodegradable or plastic-free claims are printed only when the substrate and material documents support them.
Baby wipes are one of the most frequent repeat purchases in the baby aisle, so a store brand needs a wipe that stays the same from order to order. Our baby wet wipes use a spunlace nonwoven sheet and a liquid that is 99% water with no fragrance, packed in the counts your channel sells, from travel packs to family packs. Distributors buying baby wipes wholesale can start from this standard specification; brand owners can adjust it. Fragrance-free is our standard liquid; brands that want to market baby wipes for sensitive skin should plan the supporting skin-compatibility tests before that claim goes on pack.
Key Features
- Spunlace nonwoven sheet, 40–60 gsm
- Liquid of 99% water
- Fragrance-free as standard; scented versions on request
- 20–100 wipes per pack
- Baby dry wipes in cotton or spunlace, 15×20 or 20×20 cm, 50–200 per box or bag
Applications
Diaper changes, hands and face, and on-the-go packs for changing bags. Typical buyers are supermarket and pharmacy private labels, baby specialty stores, online brands and importers supplying daycare centers and hotels. Dry wipes suit parents who prefer to wet the wipe with water themselves and sell well next to wet wipes.
How to specify when requesting a quote
- Target market, sales channel and label language
- Sheet size, fabric weight and fiber blend (for example viscose/polyester or all-viscose)
- Liquid: fragrance-free or scented, ingredients to include or exclude
- Wipes per pack, closure (sticker or plastic lid) and packs per carton
- Claims you want on pack, so the supporting documents can be checked first
- First order volume and expected reorder frequency
Specifications
| Product type | Baby wet wipes (premoistened) |
|---|---|
| Substrate | Spunlace nonwoven |
| Fabric weight | 40–60 gsm |
| Liquid | 99% water |
| Fragrance | Fragrance-free (scented on request) |
| Wipes per pack | 20–100 |
| Dry wipe variant: material | Cotton or spunlace |
| Dry wipe variant: sheet size | 15×20 cm or 20×20 cm |
| Dry wipe variant: count | 50–200 per box or bag |
Packaging and branding
| Dry wipe pack | Box or bag |
|---|---|
| Packaging options | Flow-packs, resealable bags, printed cartons, PDQ displays |
| Private label | Your brand artwork, EAN codes, multilingual labels and regulatory text |
Documents
Certificates, declarations of conformity and test reports for the specific product and destination market are provided with the quotation.
Baby wipes are usually regulated as cosmetics. Buyers commonly ask for the full ingredient list (INCI), the specification sheet, microbiology, preservative-efficacy and stability test reports, and material declarations for the substrate. In the EU the brand owner or its Responsible Person keeps the product information file, so name your market and the documents you need; availability is confirmed for the selected formula before order approval.
Frequently asked questions
+Baby wipes vs water wipes: what is the difference?
Water wipes is a common name for baby wipes whose liquid is almost entirely water with very few added ingredients. Our standard baby wipe liquid is 99% water and fragrance-free, which fits that positioning. Share the ingredient list you benchmark against, and the remaining ingredients are checked for your market.
+Are baby wipes flushable?
No. Baby wipes are made to stay strong when wet, so they do not break up in sewers. Our packs carry Do Not Flush wording, which some markets require by law, for example California and the EU marking for wipes that contain plastic. We do not offer a flushable claim.
+Are baby wipes biodegradable?
Only if the substrate is. Wipes made from a viscose and polyester blend are not biodegradable. All-viscose, lyocell or cotton substrates can support a biodegradable or plastic-free claim when material certificates back it up. Tell us the claim you want, and the substrate and documents are chosen before artwork is approved.
+What are baby wipes made of?
A nonwoven sheet and a liquid. Our standard sheet is spunlace, fibers bonded by water jets, at 40 to 60 gsm, and the liquid is 99% water plus a small share of other ingredients, including the preservative system. The exact formula and fiber blend are listed on the specification sheet sent with your quotation.
+Are baby wipes and household wet wipes the same?
No. Baby wipes carry a gentle, mostly water liquid made for skin. Household wet wipes carry a cleaning liquid made for surfaces, and they follow different testing and label rules. Keep them as separate lines on your shelf.
Related
Request a quote: Baby Wipes for Private Label and Wholesale
Send the item, quantity, packaging needs and destination. Specifications, lead time and documents for your market are confirmed in the quotation.
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